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July
19, 2007
Softtek, Global Pioneer and Leader of the
Near Shore® Industry, Selects Global Communicators for Media
and Analyst Relations
Latin
America’s Largest Private IT Service Provider Marks 25th Anniversary
With Operation Centers in 11 Countries
WASHINGTON, DC (July 18, 2007) – Softtek, a global provider
of information technology and business process solutions to
top-tier corporations in North America, Latin America and Europe,
has retained Global Communicators, LLC (GC), to plan and implement
a media relations and analyst relations campaign in an effort
to expand recognition of Softtek’s pioneering Near Shore® outsourcing
business.
Jim Harff, president and CEO of GC, said the agency will focus
its Softtek work on developing a series of media and industry
analyst meetings this fall and securing business and IT media
placements.
“Our intention is to formulate and communicate key messages
about Softtek’s global delivery of IT services and business
process outsourcing through a unique network of Near Shore®
centers that provide highly localized world-class services,”
Harff said.
Softtek’s “follow the sun” model maintains Near Shore® delivery
centers in North America from Mexico, South America from Brazil,
and Europe from Spain. The concept assures quality, cost-efficiency,
and on-time performance.
The account will be managed by GC Senior Vice President Michiko
Morales.
About Softtek: Founded in 1982, Softtek is a global provider
of IT and business process solutions with more than 5,000 associates
across 23 offices in North America, Latin America and Europe.
With seven Global Delivery Centers in Mexico, Brazil and Spain,
Softtek provides in-depth, high-quality and cost-effective solutions
to top-tier corporations in more than 20 countries through on-site,
on-shore and its trademarked Near Shore® service delivery models.
A pioneer and leader of the Near Shore® Industry, Softtek is
the largest private IT service provider in Latin America. For
more information, visit www.softtek.com
About Global Communicators: Global Communicators is a
Washington DC-based international communications firm with strategic
partner offices in Los Angeles, St. Louis, Atlanta, New York,
London, Dubai, Istanbul/Ankara, Seoul and Tokyo. The firm offers
a broad range of public relations and marketing services including
media relations, brand development, special events, tourism
promotion, economic development, government affairs, foreign
representation and crisis communications.
Contact: Jennifer Heuer - (202) 371-9600 - jenniferheuer@globalcommunicators.com
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