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Brand Identification,
Development For Food Marketing Institute Certification
Initiative
In response to consumer, retailer and wholesaler demand
for buying and selling food that is safe, no matter
where it was grown, the Food Marketing Institute acquired
and organized in 2004 the Safe Quality Food Institute
(SQF), originally founded by the government of Western
Australia.
Because of Global Communicators’ previous work with
SQF when it was based in Lausanne, Switzerland, FMI
selected GC to develop and implement a comprehensive
brand identification and development program. Components
of the assignment included research and discovery, brand
strategy and fundamentals, brand implementation (color
and image palettes, logo options, advertising approaches),
and brand launch and tracking.
To learn more about SQF, visit: www.sqfi.com
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